rival

QVC To Purchase Rival Home Buying Community

QVC’s father or mother firm will purchase the remainder of Dwelling Procuring Network for about $2.6 billion in a stock deal, combining two of the most properly-recognized residence-shopping hubs. The deal is an all-stock transaction, where Liberty Interactive is technically buying the 62 percent of HSN that it doesn’t already own. In what seemed to many to be an inevitable merger, The Residence Buying Network (HSN), based mostly in St. Petersburg, Florida, has sold itself to its important competitor, Liberty Interactive , which owns QVC.

Each supply sales over a number of┬ácable channels and digital platforms and have developed strong niches. QVC’s owner, Liberty Interactive, plans to accumulate the sixty two {b0a685462567620d4b6e202ad1e621357fe4d6cb59547e0e960f4bb2bbfa042d} of HSN it does not already personal, hoping to strengthen its legacy TV channels.

Increasingly, they need to appeal to cord-cutters who have given up their cable television subscriptions in favor of watching movies on tablets, computers …